Ausure Conference - Work, Play, Leisure and an exciting announcement to finish it off...
The recent Ausure Conference, held in Hobart last week, has been deemed a huge success by those who attended. The perfect mix of work, play and leisure attributed to many commenting as it being ‘the best conference ever’.
With it being the first post covid get-together for many, Ausure placed great emphasis on ensuring the event was about allowing brokers, head office staff and insurers to ‘come together’ – as per the Conference theme. With over 250 attendees in total and 51 insurers sponsoring the 4-day event – the Ausure Conference provided the opportunity to reconnect and network face to face.
“It was fantastic to have everyone come together at the Ausure Conference. What I enjoyed most, was seeing the excitement from our delegates, sponsors and staff at the opportunity to be together again. I want to particularly thank our 51 sponsors who chose to be part of our conference and represent their business; which I think really highlights the influence that Ausure has on the insurance industry.” Scott McCarthy, CEO of Ausure
Ausure Conference featured some of Australia’s elite – in and out of the insurance game
The Honourable Peter Gutwein, former Premier of Tasmania, was the Keynote Speaker at the event, providing invaluable insight into the Covid Pandemic and a thought-inspiring presentation on work and life balance.
QBE, the Gold sponsor of the Ausure conference, treated delegates to a well-known VIP guest speaker – Drew Arthurson, COO of the Sydney Swans. Drew’s presentation, which was heavily focussed on sharing what makes the Sydney Swans the brand it is today – communicated a message which was used throughout the rest of the conference. ‘Everyone sweeps the floor’. This simple phrase was used to highlight the importance of every staff member – including senior executives – doing their bit to contribute to a successful, reputable and accomplished company.
The largest attendance of Insurers at the conference ever
Ausure’s size and reputation in the insurance industry have allowed us to build strong, trusted connections with our insurer partners. Over 120 insurance specialists, representing 51 insurers nationally, attended the Ausure Conference in Hobart as sponsors.
Our close insurer relationships allow Ausure brokers to partake in better outcomes for clients. Ausure provides our brokers with key contacts and escalation points – and if required, John Mills, Broking Manager of Ausure; Darren Free, Claims Manager at Ausure; and the Senior Executive team support the brokers and work with insurers to achieve the desired end result.
Ausure also made the exciting announcement that Chubb has chosen to join our panel of Key Partners.
“Chubb is thrilled to be a Key Partner with Ausure and we value the opportunity to build stronger relationships with the Ausure Authorised Representative network. With the launch of Chubb Hub, we’re focused on supporting AR’s and growing our businesses together.” Danny Byrnes, National Relationship Manager, AR Networks at Chubb
“We’re excited to welcome Chubb on board as a Key Partner. The Key Partnership agreement allows us to work closely with the chosen panel of insurers and offer better outcomes for our brokers and their clients. We only choose to appoint Key Partnerships with insurers who we believe provide the group with superior service levels, escalation points and want to work with Ausure to roll out new initiatives that benefit the group. Chubb, QBE, NTI and CGU all do exceptionally well in these areas.” Scott McCarthy, CEO of Ausure
The Ausure Brand
A key topic discussed amongst those in attendance was the Ausure brand. What does it mean to be part of Ausure? What does Ausure represent? What benefits do branches part of the broking group receive, being associated with the Ausure name. 2021 brought a big change in focus for Ausure. With the acquisition of Insure 247, Steve Sloan became Head of Communications & Digital at Ausure. His wealth of knowledge meant Ausure skyrocketed to become one of the leading Broking Groups in the digital space.
But what does that mean for our brokers?
Insurers listen more generally.
Because of Ausure’s size and reputation, underwriters are likelier to listen, act, and engage. Ausure also has a growing panel of Key Partners who work to achieve key performance indicators based on service levels. This holds insurers accountable for the service they provide.
“The Ausure brand has an established reputation which is strong & trusted in the market, the benefits of branding Ausure are unmatched – you instantly have more negotiating ability with Insurer’s underwriters & even your customers. Speaking from experience coming from an AR background, when you call an insurer or agency to place business as your own brand, you have the strength/GWP & negotiating strength of your book of business. When representing the Ausure brand, you have the backing of all the Ausure business placed with that Insurer. Ausure now has roughly 470 million of premium income.” Adam Sloan, Head of Sales and Blended Broking at Ausure
Potential Clients are more likely to find you.
Trading as Ausure, or dual branding, means that you leverage off the Ausure brand. As part of our digital strategy, a key objective was for every Ausure branch landing page to appear at the top of Google search results, if a client is looking for insurance in that region. Ausure appreciates that there are many businesses who have been successful based off their name in the region, and have therefore adopted a ‘dual branding’ approach. This allows brokers to keep their trading name, whilst still having the ability to leverage off the Ausure brand.
“Co-branding as Ausure has really helped our business; it’s created referrals for our business, especially with the great online marketing head office does. Ausure is a national brand; it shows our clients as a business, we have great backing and support. “
Branches benefit from Ausure being a leader in Digital and Tech
Ausure leads the game when it comes to allowing its brokers to dip their toes in the digital space. Each Ausure trading broker has their own standalone landing page on the Ausure site, which provides direct leads from clients looking for insurance online.
“Whilst Ausure maintains their traditional broker values; to provide trusted expert advice that Australians can rely on to protect their homes and businesses – it’s important that brokers continue to adapt to the new ways people are looking for insurance. And Ausure is there to support our brokers who wish to explore that. Providing Ausure offices with SEO landing pages, digital fact finder forms, and social media assistance means that our brokers can be present on every potential touchpoint that people might be looking to find their broker.” Steve Sloan, Head of Communications & Digital
Ausure Awards Gala Dinner celebrates quality brokers and insurers
As always, the highly anticipated Ausure Awards Gala Dinner did not disappoint. The final night saw everyone, including sponsors, delegates, and head office staff, come together to celebrate our finalists and winners. Not to be forgotten, John Mills, MC and Broking Manager of Ausure, took a moment to reflect on Robert Cooper – AR and Business Owner of CPR Insurance, who recently passed away and is remembered by his wife, Mandy Cooper (also AR of Ausure) and their two children.
Jim McIlveen Award of Excellence
Winner: ABICO Insurance Brokers, Wollongong and Oran Park, NSW
Finalists: Ausure Unified Insurance Brokers, Toowoomba, Gatton, Warwick & Beaudesert, QLD and Asset General Insurance Services
Ausure Young Achiever of the Year
Winner: Josh Legudi of Ausure Insurance Services/ Rutherford Street Insurance Services
Finalists: CJ Behne of OnCover Insurance Brokers, Brisbane, QLD and Alicia Hanrahan of Ausure Insurance Brokers Orange, NSW
Mike Dunn – Insurer of the Year
Winner: CGU Insurance
Finalists: Allianz Insurance and Chubb Insurance
Conference 2024 – where to now?
Perhaps one of the most exciting announcements of the entire conference was – where will the Ausure Conference be held in 2024? John Mills and Graeme Lilley made the announcement on the final night at the Ausure Awards Gala Conference, much to the delight of those in the audience…