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Ausure Insurance Brokers launched advertising campaign

Ausure Insurance Brokers launch advertising campaign as part of vision to become nationally recognised brand.

Ausure has taken the next step in fulfilling its vision of becoming a household name in the Australian Insurance Market, launching an advertising campaign across parts of South East Queensland, Victoria and New South Wales.

The campaign, which launched on June 2nd, sees Ausure promoted as Insurance Broking Specialists to daily commuters for the next 3 months, through the use of digital billboards and buses in over 20 regions.

Digital Advertising Campaigns, including Social Media and Google Ads, will be run throughout the same campaign period and within the same regions to increase the impact of the Brand Awareness campaign.

This campaign is only one of a number of initiatives that Ausure has committed to in the last 18 months as part of its brand awareness goals. Ausure is also an official sponsor of the Newcastle NRL Knights, with the Ausure logo printed on the player’s shorts and displayed across bolsters and LED signage at the McDonalds stadium in Newcastle.

With more than half of the broking groups’ Corporate Authorised Representative trading under the Ausure banner, the brand awareness campaign will provide substantial benefits to the local Ausure brokers and their businesses.

“We are thrilled to be able to launch this exciting advertising campaign across Australia. One of our primary goals is to make Ausure a recognised brand by every Australian, and this is just the first of many new and exciting initiatives we have planned over the next 18 months. We have spent most of last year on increasing our broker’s digital presence and ensuring we are easy to find online, and now we’re taking it into the real world. We’re eager to see the impact that the campaign will have on the local Ausure brokerages, and the feedback we receive will help us determine if we should extend the campaign to more regions and in more ways throughout Australia. We are confident that our brokers are some of the best in the industry and Australians can rely on them to provide trusted insurance advice – they just need to know how to find them. This advertising will help with that.“ Charline Mitchener, Head of Marketing at Ausure.


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