Melbourne City FC & Ausure
Reflecting on the 2025/26 Season
The 2025/26 season marked the first year of collaboration between Melbourne City FC and Ausure Insurance Brokers, bringing together two organisations connected through a shared focus on community, performance, and growth.
Throughout the season, the collaboration created opportunities to engage with supporters, strengthen relationships across the football and business communities, and build a strong presence both on and off the field.
Building the Partnership
Across the campaign, the Ausure team attended matches and events throughout Melbourne and Brisbane, supporting both Melbourne City’s A-League Men and A-League Women programs.
From matchdays at AAMI Park to interstate fixtures and finals football, the partnership became a visible part of the season experience. The collaboration also extended across digital channels, social media, and supporter engagement initiatives, helping both organisations expand their reach throughout the year.
The season provided valuable opportunities to connect with supporters while continuing to strengthen the relationship between both brands.
A-League Women: Another Championship Success
Melbourne City’s A-League Women side once again delivered an outstanding season, securing another Championship title and continuing the club’s strong legacy within Australian football.
Throughout the campaign, the squad demonstrated consistency, professionalism, and composure in key moments, reinforcing Melbourne City’s reputation as one of the leading women’s football programs in the country.
Their success became one of the highlights of the 2025/26 season and another proud moment for the club and its supporters.
A-League Men: A Dramatic Finals Campaign
The A-League Men’s side also produced a memorable season filled with determination and resilience, ultimately reaching the latter stages of finals football.
City’s campaign came to an emotional conclusion in Auckland following a dramatic semi-final clash against Auckland FC at Go Media Stadium. After fighting back with a late equaliser to force extra time, the contest remained locked following 120 intense minutes before being decided by penalties.
While the result did not fall City’s way, the performance reflected the character and competitiveness shown by the squad throughout the entire season and provided supporters with a memorable finals experience.
Looking Ahead
As the 2025/26 season comes to a close, the collaboration between Melbourne City FC and Ausure Insurance Brokers has been defined by supporter engagement, community connection, and a shared commitment to excellence.
The season provided valuable opportunities to connect with football fans, participate in key club events, and support Melbourne City throughout another memorable campaign.
