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Secrets to success: Ausure Insurance Services expands across Victoria

What are some of the essential ingredients to growing a successful insurance broking business?

Ausure Insurance Services run by Josh Legudi and Gaye Legudi, has grown and continues to expand their presence in Victoria through the acquisition of Euroa and Seymour insurance broking businesses.

Ausure Insurance Services has doubled in size in the past year. They are now in the Top 5 largest broking businesses in the Ausure Group. This incorporates Rutherford Street Insurance Services in Swan Hill, Ausure Port Melbourne, Ausure Deniliquin and now with the recent acquisitions, Seymour and Eurora, as well as client bases in Mildura and Horsham.

How do they do it?
What factors have been key to the Legudi’s success?

Ausure Group’s Graeme Lilley, GM Distribution, says, “The Legudis have been very good at running successful broking businesses in multiple locations.”

“They’ve got good centralised systems, excellent relationships with clients and insurance providers, highly professional staff and healthy communication practices. They’re genuinely great people to work with and very client service focused.”

“Josh Legudi has been brilliant at taking over the reins from Gaye Legudi and continuing the excellent work she started. He brings his youthful energy, clear headed approach and added technology which has taken the business to a new level,” says Graeme.

“They’re also an Award Winning team: The Legudis and their team have been successful at scooping up Ausure awards over the years. Most notably, the Legudis won Ausure’s Award of Excellence in 2019 and Josh Legudi also won Ausure’s Young Achiever Award in years prior.”


Managing Director of Ausure Insurance Services, Josh Legudi, says: “Our business started in 1998 when Gaye Legudi opened Rutherford Street Insurance in Swan Hill. It has been a wonderful journey seeing a business start from scratch and how it has been diligently built up to the highly flourishing business it is today. This has been through the creation of solid trusted relationships, providing quality customer care and services and having a great team of staff supporting us along the way.

I have been extremely motivated to continue the excellent business Gaye Legudi created and inspired to keep up the same high standards of professionalism, excellence and relationships she was able to establish in our community.

We currently have 20 staff, 14 full-time with 6 part-time with 5 office locations across country Victoria and NSW.
We have always strived to offer the most professional and friendly service possible and treat people the way we like to be treated.

The growth and success of the business have been 24 years in the making, building up trusted relationships with the local community, being involved with local activities and also sponsoring local sporting clubs.

We also continually look at how we can improve our processes and efficiencies within our offices to improve the customer experience. Having experienced and friendly staff is a must, and also continually developing qualifications of all staff so we can provide the highest level of service possible.”

‘’We originally joined the Ausure Group because we wanted to grow and expand. We checked out a few groups but none of them was the right fit for our business until we came across the Ausure Group. It was a big decision and one we didn’t take lightly. We had a really good feel about Ausure and the people involved and we definitely haven’t looked back since. We are delighted that we have been able to achieve the growth that we wanted, as well as having the solid care and support that we have needed for our expanding business, as well.’’

Our timeline:

1998 – Rutherford Street Insurance Services opened its doors
2014 – Joined Ausure as an AR and also opened the office in Port Melbourne
2018 – We took over the Ausure Ruralco Business in Swan Hill, Mildura, Horsham and Deniliquin
2021 – July we purchased DPR Insurance Brokers in Euroa and purchased Ausure Seymour portfolio in November
2022 – We now have 5 office locations

“In small country towns, we feel it is important that we support the people and Businesses that support us. We sponsor a number of sporting groups, which we have done since opening in 1998 and still sponsor those groups today. We have also hosted fundraising events and been involved with local community groups as well.”

Why choose Ausure Insurance Services?

We are local, supporting local businesses. Our combined resources deliver local knowledge and experience with national and global market strength.

Ausure Insurance Services is a family-run business based with locations in Swan Hill, Mildura, Horsham, Port Melbourne, Euroa, Deniliquin and Seymour. Our developed work practices combined with our team of fully qualified staff offer our customers efficient, professional and reliable service.

We are an authorised adviser of Ausure Insurance Brokers and have access to a vast range of Insurance companies who can offer a large range of insurance products. Combined, the staff at Ausure Insurance Services, have over 85 years experience in the insurance industry, with extensive product knowledge in all areas of General Insurance.

Backed by Ausure and Steadfast:

When choosing Ausure Insurance Services you benefit from the combined size and security of Australia’s own Ausure Insurance Group and Steadfast Insurance Group. Ausure is one of Australia’s largest insurance broking and advice companies with more than 230 authorised representatives in more than 110 offices nationally. Ausure is part of Australasia’s largest general insurance broker network, the Steadfast Group. We leverage Steadfast’s scale to ensure our clients have access to a wide range of insurance companies, a broad range of products, exclusive policy options, and of course, competitive pricing. And when the time comes and you need to make a claim, you will have the backing of Steadfast behind you.

Contact Ausure Insurance Services for all of your Insurance needs.

Head office
Ausure Insurance Services – Swan Hill
19 Rutherford Street, Swan Hill Vic 3585
Phone: (03) 5033 1111

Ausure Insurance Services – Port Melbourne
128 Rouse Street, Port Melbourne Vic 3207
Phone: (03) 9645 2844

Ausure Insurance Services – Deniliquin
137 End Street, Deniliquin NSW 2710
Phone: (03) 5839 8100

Ausure Insurance Services – Seymour
Shop 10 ‘The Mall’ 78 Station Street, Seymour Vic 3660
Phone: (03) 5799 1882

Ausure Insurance Services – Euroa
41 Railway Street, Euroa Vic 3666
Phone: (03) 5795 3642

Ausure Insurance Services – Mildura
Phone: (03) 5033 1111

Ausure Insurance Services – Horsham
Phone: (03) 5033 1111

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