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Why Broker fees are important

“In today’s world, inflation is an ever-present economic reality. Prices rise, costs escalate, and businesses must adapt to maintain their financial stability. Insurance brokers are no exception to this trend. In this article, we will emphasize the crucial role of charging broker fees, especially in the current era of rising inflation. We will explore why brokers should not shy away from these fees, particularly when dealing with smaller policies and the risk of providing services pro bono in the event of a claim.

In my experience in the broker world, there has always been a negative connotation attached to broker fees, this is something that has always baffled me. An insurance broker is an expert who provides client expert advice much like a lawyer or accountant.

The work does not stop at the point of purchase, it’s an ever-evolving relationship with your client, claims, endorsements, and reviews at renewal as well as remarketing. There is a cost involved in providing this service to the client if you are confident in the advice you are giving and the value you add to the client, don’t be afraid of charging accordingly.“ – Adam Sloan , Ausure’s Head of Sales & Blended Broking 

The Impact of Inflation on Broker Services

Inflation permeates every facet of our lives, and the insurance brokerage business is no different. Operational costs such as rent, utilities, employee salaries, and insurance premiums steadily climb as inflation takes hold. To continue offering the high-quality service their clients expect, brokers must adapt their pricing strategies to reflect these economic realities.

Charging Broker Fees: A Necessity for Sustainability

Insurance brokers provide invaluable expertise and guidance to their clients. They navigate the complexities of insurance policies, ensuring that clients receive the best possible coverage. Charging broker fees is not just fair compensation for this expertise but also a necessity to sustain the business amid inflation.

In an inflationary environment, the income generated solely from commissions may no longer suffice to cover rising operational costs. Broker fees help offset these expenses, ensuring that brokers can continue to provide the level of service their clients deserve. Without fees, brokers may find it increasingly challenging to maintain profitability and sustain their operations.

Fair Compensation for Smaller Policies

One of the most critical aspects of charging broker fees lies in providing fair compensation, especially for smaller insurance policies. Smaller policies often involve similar administrative efforts as their larger counterparts. However, the commissions earned on these policies may be disproportionately lower. In cases where a client with a smaller policy makes a claim, the broker’s time and effort can quickly surpass the commission earned, potentially leading to a situation where the broker works pro bono.

By implementing broker fees, brokers ensure they are fairly compensated for their work, regardless of the policy’s size. This guarantees that every client receives the same level of dedication and attention, irrespective of the policy premium. It also helps protect brokers from the risk of providing their services pro bono, which can be unsustainable, especially in an inflationary economy.

Inflation is an economic reality that affects all businesses, including insurance brokers. Charging broker fees is not just a prudent business decision; it’s a necessity for sustainability in the face of rising costs. It acknowledges the value of brokers’ expertise, helps offset operational expenses, and ensures fair compensation for services rendered, even for smaller policies.

In the current era of inflation, embracing broker fees is a crucial step toward maintaining a healthy bottom line and continuing to deliver top-tier service to clients. By adopting a fee-based compensation model, brokers can secure their financial stability while providing clients with the assurance that they are working with dedicated insurance professionals. Ultimately, this approach benefits both brokers and their clients, ensuring a win-win scenario in an increasingly challenging economic landscape.

Adam Sloan
Head of Sales & Blended Broking
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