Dana James

Dana is the Marketing, Events & Sponsorship Manager here at Ausure where she develops and implements a range of marketing strategies, initiatives and campaigns whilst providing support to our Ausure Head Office, Ausure Key Partners and AR network.

Dana is also the Event Manager here at Ausure where she coordinates and implements a range of Ausure’s external events including our networking days and Australian based Conferences.

Background

After completing her studies in New Zealand, Dana has thrived in several Marketing roles in Communications, Digital & Traditional Marketing, Strategy and Management, working in a variety of industries including Hospitality, Manufacturing, Leisure & Tourism and her most recent role in the Early Education Sector before starting here at Ausure.

Qualifications

University of Waikato – Bachelor of Communication Studies Double Majoring in Marketing & Communication Management.

Interests

Running, exploring new restaurants and bars, reading, travel and family.

Values

“Accountability – Everyone makes mistakes or has had something not go as planned – Taking accountability, learning from it and working towards a resolution or making changes for the better goes a long way.

Empathy and understanding – 90% of my career has been within a team-based environment, without empathy and understanding for the people around us, we cannot effectively communicate and lead – You don’t know what someone is going through, be kind.

Inclusivity – Applying the notion that no matter the type of people, things or ideas, they are all treated fairly and with respect – Providing equal opportunity and a welcoming environment to nurture growth.”

Words of Wisdom

“There are two ways of spreading light: to be the candle or the mirror that reflects it.” — Edith Wharton

“True leadership stems from individuality that is honestly and sometimes imperfectly expressed… Leaders should strive for authenticity over perfection.”– Sheryl Sandberg, COO, Facebook

Industry Tips

“Know your target market! It is maybe the number one issue I have found with Brokers not developing a marketing strategy specific to their client base – Sure, a blanket strategy is easy, but, by actually identifying who your clients are and creating a very specific strategy around that, you will increase your likelihood of securing the clients you are actually wanting, minimising the number of lost leads, and your return on investment will only get better over time.

“Quality over Quantity starts with a good strategy.”